Business & Brand Strategy Consulting

Hi, I’m Diana

I've spent over a decade in Brand Management, working on brands ranging from Campbell's Soup to Thomas' Bagels to Prego Pasta Sauce. Along the way I've learned what it actually takes to understand a customer, build a brand people trust, and run the business behind it profitably.

I now run DeVries & Co., a Business & Brand Strategy consultancy, helping small and mid-sized businesses in the food industry that want to grow but aren’t ready for the overhead, or risk, of a full-time hire. I bring big-picture, analytical thinking to founder-led businesses at their next stage of growth.

My Philosophy

I believe business and brand strategies are fundamentally linked; you can't build one without shaping the other. That's why I start every engagement the same way: by understanding the business itself, inside and out. That is what shapes the goals, strategy, and tactics that follow and ensures the work I do for you is relevant, strategic, and actionable.

Your Partner

I work as a true partner, not an outside vendor. What matters most to me is making sure my work helps your business grow. That means I don't just hand you a deck and disappear. I remain a close advisor as your business evolves, so each decision builds on the last instead of standing alone.

Where I Come In

  • You've built something people love and now need a plan to grow

  • You're making decisions based on gut instinct, lacking the bandwidth (or data) to do otherwise

  • Your business is at an inflection point, and you need help figuring out the next steps

  • You want your marketing to be more impactful to your bottom line, but you're not sure where to start

  • You need senior experience, but aren’t ready for a full-time hire

If any of this sounds familiar,

let's talk.

Questions I can Answer

Not every business needs all four answered at once —

I'll help you figure out which ones matter most right now

I dig into your operations, customers, and competitors to tell you what actually matters for profitability & growth and how to prioritize.

Where should you focus?

What are you optimizing for?

I help you decide the specific goals worth chasing, so every decision after this one has a clear filter.

What's your ownable position?

I synthesize category trends, consumer research, and competitive landscape into a direction that's ownable.

Where should the next dollar go?

I tell you exactly where to put your time and budget, and what to measure to know it's working.

The Result:

Strategic plans for your next stage of growth, built in partnership and backed by a decade of big-company experience.

Experience

A decade of seeing what's worked (and what hasn't) across a wide range of businesses:

Let’s Work Together

Every engagement is shaped around what you actually need, be it a single project, a short-term sprint, or an ongoing partnership. We'll figure out the right scope together.

Reach out — No commitment, just a conversation